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The topic for discussion today is about what to avoid when it comes to search engine optimization (SEO). I was going to name this short article The Do’s & Don’ts of SEO, but I figure at this time you know what to accomplish. I’ve dedicated many articles that are centered on what you should ‘DO’. Just check my articles “SEO Basic’s for the Dummy” or “Dominate the Search Engines” or “The ability of Keywords” to understand what to do. Or just read through this article and ‘DO’ the opposite of what ‘not’ to do.

The things which I am going to talk about in this post are as to what is called in Seo Rank Checker. What’s been talked in the past articles are what we should call “white hat” To learn more on “white hat” strategies, reference some of the articles above. From this point on, it’ll talk about “black hat” strategies.

What’s this mysterious “black hat” SEO strategies? Is it the most recent fashion trend? No it’s not just a fashion trend whatsoever. Should I get it done? Can it work together with the SE’s or perhaps is it just a complete waste of time? The reply to these questions depend upon what you are about talking to. Many employ these strategies and continue to do so today.

My answer to these questions is yes they actually do work. However, for me, Black Hat strategies are quick fixes with short-term gains. I view it as continuing to operate hard rather than necessarily smart. I am lazy, so I want to take action once and let it move from there. Black Hat strategies do not let this. Your site could get the rankings quick, but soon your website will be at the back of the line. (or out from the line completely). Black Hat involves spamming and the SE’s tend not to like this. They will find your site, penalize or ban it entirely from your index.

But eventually get momentum and out last the remainder. The reason it is actually so slow can be your at the mercy of the search engines. Ever heard about the infamous Google Sandbox? Well experts say it might take any new site 6-12 months to escape it! You kidding me? We have to wait patiently a year to view brings about Google? Who may have that type of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay for today, not the coming year. This is why many webmasters choose black hat rather than white hat.

Even with this flaw, white hat will probably pay off big within the long hall. It will flow continuous money into your mailbox while some are jumping around trying to get new sites started to keep their black hat strategies going. But what can be regarded as black hat? How could i avoid it? Just hold over a second. I’m getting there. Didn’t I let you know I had been lazy. All of those other article is focused on the things to refrain from doing. By the time I am just done, you will understand what to refrain from doing to your site not to get it banned. You can find 2 means of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are similar that can get you penalized or banned. Let’s begin with our very own backyard. Your thinking…Yea, yea I am aware “As momma always said.” Yep. See your getting it!

This is the procedure for taking your keyword list (Probably too large in the first place) and repeating it throughout the page. It will make no sense towards the user, just a bunch of words all over the place. I haven’t seen this much, and I hope I actually do not. Will never help you in anyway.

Also, while we are on the subject, over making use of the keywords is a no, no. Some websites will take their main keyword and repeat repeatedly and also over. You’ll view it inside the Title, meta description, everywhere. This plan can get you banned or penalized. Again, it’s an attempt to appear more relevant compared to website actually is. We have seen the tactic work, however, not for too long. Should your ranked well, and you devote your primary keyword and you also suddenly view a site up which has no business being there. Check back again in a couple of days and you’ll see that site gone.

Seems like a brilliant Hero. When there is trouble with ranking your website, call “The Invisible KeyWord” No, please do not! He is a enemy, not just a hero. This is involves taking keywords, stick them on the body of your own website making colour from the font the same color as the background from the website. It’s invisible for you or I, but visible to SE’s. It’s a process of spam to make the website appear more relevant since it provides the keywords in your body. SE’s have caught onto this plan and you will definitely be penalized or banned with this. I have seen this course done. Having Said That I have the visible ink. A good way to tell, occurs when you go to a website and also you visit a big blank space in the bottom or somewhere for the bottom, take your mouse, point and then try to highlight the area. In the event it highlights, it can reveal the phrase!!

This is when you bold, italicize, or underline every keyword on the website. There is no must emphasize every word. You now know those words usually are not that important in every sentence. Occur now! Just once is okay. Twice at the most. This tactic could wind up backfiring. The SE’s will give less importance for the words.

This is having a lot of links using one page. Normally, it’s 100 or more that’s a difficulty. Experts have difference numbers which they believe will hurt. In my opinion 100 is most agreed upon that will hurt your SE rankings. A guideline I try to do is stay with around 15-25 links on one page. Anything more than this can make clutter on your own website. It will ensure it is hard for your surfers. On top of that, it will not help the websites you are linking to. When a surfer cannot find their internet site because it’s buried on the page with over 100 links, do not expect any traffic.

I just needed to put this within. This won’t allow you to get penalized or banned, but since this post is in regards to what not to do, I had to discuss this. This really is so common among websites. You will be surprised at how qrrtdf websites do not possess a Title in any way. Makes you want to put a ad up on the back of a milk box. “Has anyone seen this Title”? or perhaps a Wanted logon the Post office Wanted “Website Title” $1000 reward if found.

This really is so big. This is probably the top reasons why websites tend not to rank period. Just this one change alone could move an internet site through the 100millionth page to the millionth page. What is your website about? Why should I click on it?

I seriously shouldn’t call this off-page. Technically it’s not really, however i wanted to produce a clear difference here. The main difference between on-page and off-page is on-page is the way you set your web site up. Off-page involves a lot of the linking side. You can not really help who links to you and SE’s know this. That’s why I am not speaking about that type of off-page. You’ll see more of the things i mean as you read along.

Link Farms? What exactly is this? Is it where links are raised before sent to the web? Not quite. Link farms are a lot of webmasters getting together to arrange 1000’s of sites and pointing the hyperlinks towards each other. There are several means of accomplishing this. Whenever you do your link campaign, stay with hard reciprocal linking. The majority are unaware, but there are link director sites like PowerLinks or Linkvault that brag about helping your build links fast. These are essentially link farms. Avoid them just like the plague. How do you know? The warning sign is usually if you should add some type of script to your web page in order to do a hyperlink exchange. Don’t get it done. Again, short term success, but temporary gains.

Again, you are unable to control who links to you, however, you have full control over the person you connect to. Avoid linking to many other penalized or banned sites. This could eventually affect you. Why? Remember, a web link pointing to your site is a vote. So your voting for this banned or penalized site the SE’s have stated is bad news. Should your voting to them, then that must mean your website is also not so good news. Ever heard about the saying, “Birds of any feather, flock together?” I have. It’s another one of many sayings that didn’t seem sensible for me until afterwards in life.

Just how do i know if I am linking to a person which is banned? The best way to achieve this is simply by checking the pagerank from the site you might be linking to. You can download the Google Toolbar to do this. If you notice a grey bar for the pagerank. It’s been banned. Now, do not confuse a PR using a penalized site. Possessing a PR of does not necessarily mean the web page has become penalized. It’ll be grey’d out should it be penalized.

That’s all for now folks. I’m sure you will have other tactic’s that will arise as SE’s catch them. Malicious webmasters will continue to search for quick, easy methods to beat the SE’s. The SE’s will catch it, update their alogorithms and the cycle will continue. It’s a endless cycle as to the reasons I believe that “white hat” eventually will out last the “black hat” and flow continuous surfers for your site producing tons of money. White hat strategies holds up through all the changes for the SE’s. The decision is usually yours. Whatever works for you. Good luck and happy optimizing.

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